New Innovators in Immersive and Creative Competition – Coventry and Warwickshire

The aim of this competition is to provide a package of targeted support to enable ambitious micro and small businesses to develop highly innovative ideas that have a clear route to commercialisation and business growth. Businesses will use the funding to grow their innovation activities in the immersive and creative industries cluster centred on Coventry and Warwickshire in the West Midlands.

Projects must contribute to the ambitions of the cluster to develop, fuse and transfer ideas, industrial innovation capability and sectoral strengths. They must build market-orientated opportunities in immersive and creative industries.

The innovations can lead to new products, processes or services that are significantly ahead of others currently available, or propose an innovative use of existing products, processes or services. They can also involve a new or innovative business model.