The Preparatory Action Media Literacy for All (2018-20) responds to the societal challenge of improving media literacy of citizens of all ages in the Member States of the European Union. This is the last annual call for this Preparatory Action. 'Media literacy' is an umbrella expression that includes all technical, cognitive, social, civic and creative capacities that allow citizens to access the media, to have a critical understanding of it and to interact with it. All these capacities enable citizens to participate fully in the economic, social and cultural aspects of society, as well as to play an active role in the democratic processes.
Proposals should have clearly defined objectives to advance/target specific areas/goals within the field of media literacy. They should target citizens of all ages and propose an adequate mixture of tools and activities to achieve those objectives.
The following types of activities are eligible:
- Creation of multilingual on-line material including fact-checked news repositories and interactive educational tools to improve the capacities of citizens to acquire a critical understanding of and ability to interact with the media and social media. Such actions should involve cooperation with relevant community organisations such as libraries, media outlets, online platforms, media literacy organisations, fact-checking and/or academic bodies with specific expertise on disinformation.
- Development of applications, tools and innovative methodologies to raise awareness about the danger of receiving and propagating disinformation, promote the use of factchecking services and the reporting by social media users of possible instances of disinformation.
- Promotion of social media campaigns and other relevant activities aimed at helping citizens to interact with digital media in a critically evaluative way (eg citizens’ participation in debunking, etc.), deconstruct media communication and distinguish information from propaganda.
- Identification of best practice and efficient dissemination of the material created by the project. This can be achieved through the building of networks of practitioners who can act as multipliers of best practice.
- Community-led activities to tailor and make accessible the above-mentioned tools and materials to minorities, low-skilled people, digital immigrants (50+), immigrants or refugees, or people at risk of being socially marginalised.
- Training activities focused on media literacy practices, tools or materials addressed to trainers, educators and teachers, including sharing of best practices across linguistic, state and cultural borders.
The call is open to consortia established in the EU or UK comprised of the following:
- Non-profit organisation (private or public).
- Public authorities (national, regional, local).
- International organisations.
- Educational institutions.
- Research centres.
- Profit making entities, eg media organisations.
The total budget earmarked for the co-financing of projects under this call for proposals is €500,000. The EU co-financing is limited to a maximum co-funding rate of 60% of the total eligible costs.
Depending on the quality of the proposals, the Commission expects to fund between two and five projects.
Proposals must be submitted by 30 September 2020 (00:00 CET).
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